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Greenstone Enterprise
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Digital Marketing Executive

Digital Marketing Executive

Greenstone Enterprise

0 - 31 years

2 - 3 Lacs

gandhinagar

Posted:1 day ago| Platform: Apna logo

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Skills Required

marketing mobile engagement strategies retention content notifications seo optimization management analytics reporting analyze report effectiveness consistency messaging outreach

Work Mode

On-site

Job Type

Full Time

Job Description

Job Overview: We are seeking a creative and result-driven Digital Marketing Executive to join our team at Greenstone Enterprise Pvt Ltd to spearhead the marketing efforts for our mobile app, Easy Construction Services. The ideal candidate will be responsible for managing various digital marketing channels to increase app visibility, user engagement, and customer acquisition. Key Responsibilities: App Promotion and User Acquisition: Develop and execute strategies to promote the Easy Construction Services app and increase app downloads, engagement, and retention. Content Marketing: Create engaging content for digital platforms including website, blog, social media, email campaigns, and in-app notifications. SEO/SEM: Implement search engine optimization (SEO) strategies to improve the app's visibility in search engine results. Manage and optimize paid ad campaigns (Google AdWords, Facebook, etc.). Social Media Management: Manage social media accounts (Facebook, Instagram, LinkedIn, etc.), create engaging posts, and build a community of followers related to the construction industry. Email Campaigns: Plan and execute targeted email marketing campaigns to nurture leads and encourage app engagement. Analytics and Reporting: Track, analyze, and report on the effectiveness of digital marketing efforts using tools like Google Analytics, app analytics, and social media insights. Identify areas for improvement and optimize accordingly. Brand Management: Ensure consistency in brand messaging across all online channels. Influencer/Partnership Outreach: Build relationships with relevant influencers, construction industry professionals, and partner with blogs and media outlets for app promotion.

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Digital Marketing Executive