Digital Marketing Executive

Job Description

Role & responsibilities Website: 1.1. Actively manage and optimize the company website. 1.2. Implement effective Search Engine Optimization (SEO) strategies, including keyword research, on-page optimization, and technical SEO. 1.3. Handle website queries and lead management, utilizing tools for effective tracking and analysis. 1.4. Implement and manage website cookies in compliance with privacy regulations. 1.5. Utilize tools for comprehensive website visitors tracking & analysis. 2. Lead Generation: 2.1. Execute and optimize Search Engine Marketing (Google Adwords) campaigns, including keyword bidding and budget management. 2.2. Run LinkedIn Paid Adverts with a focus on lead forms, utilizing A/B testing for optimization. 2.3. Implement and manage cold emailing strategies, utilizing CRM tools for tracking and analytics. 2.4. Develop and execute targeted email marketing campaigns, utilizing marketing automation tools for efficiency. 2.5. Explore opportunities in affiliate marketing for lead generation, including the selection and management of affiliate platforms. 3. Social Media: 3.1. Create and schedule engaging social media posts using social media management tools. 3.2. Analyze social media performance through analytics tools and optimize strategies accordingly. 3.3. Run social media adverts to enhance visibility, utilizing targeting and retargeting techniques. 3.4. Spearhead awareness and lead generation campaigns on social media platforms, utilizing data-driven insights for effectiveness. 4. Coordination with Sales Team: 4.1. Collaborate closely with the sales team to align digital marketing efforts with overall sales objectives. 4.2. Provide support in creating sales collateral and promotional materials. 4.3. Communicate regularly with the sales team to understand their needs and challenges. 4.4. Adjust digital marketing strategies based on feedback and insights from the sales team. 5. Additional Technical Aspects: 5.1 Utilize data analytics tools to interpret and act upon website and campaign performance data. 5.2. Implement A/B testing methodologies across various digital marketing channels. 5.3. Implement CRO techniques to enhance the conversion funnel on the website and in digital campaigns. 5.4. Familiarity with and ability to effectively use a marketing te