Digital Marketing Executive

SEO related work

• Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
• Conduct keyword research to identify relevant and high-performing keywords for content optimization.
• Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
• Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
• Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
• Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
• Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
• Analyse competitors'; SEO strategies and identify opportunities to stay ahead in organic search rankings.
• Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.

Social media and content creation

• Provide creative ideas for content marketing and update company’s website
• Create content marketing campaigns and other promotional materials to drive leads.
• Regularly produce various content types, including email, social media posts, blogs.
• Conduct market research and analyse trends to identify new opportunities and improve campaign performance
• Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns
• Stay up-to-date with emerging digital marketing trends and technologies.
• Other marketing related tasks assigned by reporting manager.

Skills

• Excellent English reading and writing skills
• Working knowledge of SEO and web traffic matrix
• Ability to communicate ideas in a clear confident manner
• Good communication skills
• Basic working knowledge of HTML (desired)

Experience