Digital Marketing Executive

Job Description

Digital Marketing Executive (Lead Generation & Cold Calling) Company: Devkanti Urja Private Limited Location: Bhubaneswar, Odisha Job Type: Full-Time Experience: 1–3 years (preferred) Languages Required: Odia – Mandatory Hindi – Preferable English – Preferable Salary: Based on experience + performance-based incentives About the Company:Devkanti Urja Private Limited is a solar EPC company working to accelerate the adoption of clean and sustainable energy in Odisha. We specialize in residential and commercial rooftop solar installations. Job Summary:We are seeking a dynamic Digital Marketing Executive who can generate qualified online leads and convert them through effective cold calling. The ideal candidate must be confident, persuasive, and digitally savvy, with good command over Odia, and preferably Hindi and English. Key Responsibilities:Plan and execute lead generation campaigns on Facebook, Instagram, Google Ads, etc. Engage with potential customers via social media, WhatsApp, and the company website. Perform follow-ups and close leads through cold calling and telephonic conversations. Maintain a lead tracker and update status on a daily basis. Explain solar product benefits, government subsidies, and financing options to interested customers. Collaborate with the sales and installation teams for customer onboarding. Prepare weekly reports on lead conversion and campaign performance. Required Skills:Proficiency in digital marketing tools and ad platforms. Strong communication and persuasion skills. Ability to speak fluently in Odia, and converse in Hindi and English. Familiarity with CRM tools, Google Sheets, or Excel. Target-driven with a proactive work approach. Educational Qualification:Graduate in Marketing, Business Administration, or any relevant field. Preferred:Experience in the solar energy or renewable energy sector. Basic content creation or graphic design skills.