Digital Marketing Executive

Company Description

Coverbee, also known as Organisation of Bees, is a licensed broker of the Insurance Regulatory and Development Authority of India (IRDAI). The company specializes in insurance broking and other financial services. Coverbee is dedicated to providing tailored financial and insurance solutions to customers, ensuring quality and trust. By fostering innovation and industry expertise, Coverbee strives to deliver top-notch services to meet its clients' diverse needs.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Ahmedabad. The Digital Marketing Executive will be responsible for planning and executing marketing campaigns, managing communications, and creating content for various platforms. Day-to-day tasks will include strategizing and implementing social media marketing efforts, overseeing website content, and tracking web analytics to optimize performance. The role requires active collaboration to ensure consistency in brand messaging and alignment with organizational goals.

Qualifications

• Strong skills in Marketing and Communication to develop and implement effective strategies
• Proficiency in Social Media Marketing for creating and managing campaigns across platforms
• Experience in Web Content Writing to ensure engaging and optimized content
• Knowledge of Web Analytics to monitor and improve digital marketing performance
• Creative thinking and problem-solving skills
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred
• Familiarity with digital marketing tools and platforms is an advantage
• Ability to work collaboratively in a team and adapt in a fast-paced environment