Digital Marketing Executive

Organization Overview:

CenturyIQ Solutions India Private Limited, based in Mumbai, serves as the dedicated captive unit of Century Financial, UAE. Its primary objective is to manage and execute outsourced responsibilities delegated by Century Financial, setting itself apart through an unwavering commitment to knowledge process services that transcend conventional data-driven and technology-centric transformations

Role Overview:

Digital Marketing Executive

• Plan and execute paid marketing campaigns via

  Google Ads Manager

  and

  Meta Ads Manager

• Optimize mobile app install campaigns (Google UAC, Meta App Ads) across

  multiple geographies

• Drive performance through

  SEM, SMM

  , and

  SEO

  tactics tailored to target audiences
• Monitor and analyze KPIs such as CTR, CPI, ROAS, and engagement metrics across all campaigns
• Conduct keyword research and implement SEO best practices to improve organic visibility
• Stay up to date with platform algorithm changes and international market trends
• Contribute to cross-functional marketing strategies and growth campaigns.
• Develop and implement strategies to boost

  high-quality mobile app installs and retention

  across key markets

Requirement:

• 3–5 years of proven digital marketing experience, with a strong grasp of

  performance marketing

• Proficiency in

  Google Ads Manager

  ,

  Meta Business Suite

  , and other paid media tools
• Strong understanding of

  mobile app marketing

  (UAC, ASO, MMP tools like Adjust/Appsflyer)
• Solid SEO knowledge including on-page, off-page, and technical SEO
• Experience in

  financial services, trading

  , or stock markets is a strong plus
• Analytical mindset with hands-on experience using

  Google Analytics

  , GA4, or similar
• Excellent communication and cross-functional collaboration skills

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Certification in Google Ads, Meta Blueprint, or similar
• Familiarity with CRM tools and automation platforms