0 - 31 years
0 Lacs
Posted:1 week ago|
Platform:
Remote
Full Time
We are looking for a dynamic and results-driven Digital Marketing Executive to join our marketing team. You will be responsible for executing digital campaigns that generate leads, build brand awareness, and drive student enrollments for our partner university programs. Key Responsibilities:Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. Manage and monitor lead generation funnels via landing pages, forms, and tracking tools (UTM, Google Tag Manager). Coordinate with content and design teams to produce effective creatives and copy for paid and organic campaigns. Manage email marketing campaigns and automation flows using CRM platforms (e.g., LeadSquared, Kylas, or similar). Monitor key campaign metrics (CPL, CTR, ROI) and prepare regular performance reports. SEO and SEM implementation to improve website visibility and organic traffic. Collaborate with the academic counseling and sales teams to align campaign goals with admissions targets. Stay updated on digital trends, tools, and best practices in the edtech space.
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