Digital Marketing Executive

Job Title:

Location:

Job Summary:

Digital Marketing Executive

Key Responsibilities:

• Plan and execute

  paid digital campaigns

  across

  Google Ads, Meta (Facebook/Instagram)

  , and other

  app-install networks

  .
• Manage and optimize

  SEO and ASO (App Store Optimization)

  strategies to increase visibility and organic growth.
• Track, analyze, and report on

  campaign performance metrics

  including

  CPI, CAC, CTR, conversions, and retention

  .
• Continuously optimize campaigns to improve

  ROI, engagement, and conversion rates

  .
• Collaborate with the

  tech and product teams

  to drive in-app promotions and user engagement initiatives.
• Conduct competitor analysis and stay updated with

  digital marketing trends and algorithm changes

  .
• Support the creation of digital assets and coordinate with designers for ad creatives and visuals.
  

Qualifications & Experience:

• Graduate / Postgraduate

  with a specialization or certification in

  Digital Marketing

  .

• 23 years

  of hands-on experience in

  digital campaign management

  .
• Strong proficiency in

  Google Ads, Meta Ads Manager, and Google Analytics

  .
• Experience with

  app-based user acquisition campaigns

  is preferred.
• Excellent analytical and problem-solving skills with a

  data-driven approach

  .
• Ability to work in a fast-paced environment and handle multiple campaigns simultaneously.
  

Key Skills:

• Google Ads (Search, Display, YouTube)
  
• Meta (Facebook/Instagram) Campaign Management
  
• SEO & ASO (App Store Optimization)
  
• Performance Marketing
  
• Google Analytics / App Analytics
  
• ROI Optimization
  
• Campaign Reporting & Metrics Tracking
  
• CPI, CAC, CTR, Retention Analysis
  
• Data-Driven Marketing
  
• Conversion Optimization
  
• Competitor Analysis.