Digital Marketing Associate

About Befisc:

BeFiSc helps companies verify identities, prevent fraud, and build digital trust. We’re looking for an SEO-first content marketer who can plan, write, and optimise blogs that grow qualified organic traffic and domain authority—consistently and independently.

What You'll Do:

• Own blog SEO end-to-end:

  topic selection, keyword mapping, outlines, drafting/editing, publishing, interlinking, and performance tracking.

• Keyword Research & Intent Mapping:

  build and maintain keyword clusters for BeFiSc and FinEye; prioritise by intent, difficulty, and business relevance.

• On-Page Optimisation:

  write SEO titles/meta, headers, alt text; optimise internal links, schema basics, and content readability.

• Content Ops:

  maintain a living content calendar, briefs, and URL tracker; ensure crawlability, indexation, and updated sitemaps.

• Performance & Reporting:

  monitor Google Search Console/Analytics; track impressions, clicks, rankings, CTR, and conversions; propose next actions.

• Content Quality & E-E-A-T:

  ensure claims are source-backed; add expert quotes, examples, and helpful visuals; keep tone clear and credible.

• Basic Tech Coordination:

  raise tickets for fixes (page speed, redirects, canonical issues); collaborate with dev/design for landing pages.

• Light Outreach (nice-to-have):

  identify contextual internal link opportunities and safe external placements/mentions.

What You'll Need:

• 1–2 years in

  SEO + content writing

  for B2B/tech/fintech (agency or in-house).
• Strong writing fundamentals: clear structure, concise language, and fact-checked content.
• Hands-on with

  Google Search Console, Google Analytics 4

  , and

  Ahrefs/SEMrush

  .
• Working knowledge of

  on-page SEO, interlinking, schema basics,

  and

  content briefs

  .
• Comfort with

  CMS

  (WordPress/Webflow) and basic HTML formatting.
• Proactive, organised, and comfortable working independently on deadlines.

Nice To Have:

• Experience in

  fintech/regtech/BFSI

  topics.
• Understanding of technical SEO (core web vitals, redirects, canonicals).
• Familiarity with programmatic internal linking and content pruning.