Digital Marketing Associate

2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Befisc:

BeFiSc helps companies verify identities, prevent fraud, and build digital trust. We’re looking for an SEO-first content marketer who can plan, write, and optimise blogs that grow qualified organic traffic and domain authority—consistently and independently.

What You'll Do:

  • Own blog SEO end-to-end:

    topic selection, keyword mapping, outlines, drafting/editing, publishing, interlinking, and performance tracking.
  • Keyword Research & Intent Mapping:

    build and maintain keyword clusters for BeFiSc and FinEye; prioritise by intent, difficulty, and business relevance.
  • On-Page Optimisation:

    write SEO titles/meta, headers, alt text; optimise internal links, schema basics, and content readability.
  • Content Ops:

    maintain a living content calendar, briefs, and URL tracker; ensure crawlability, indexation, and updated sitemaps.
  • Performance & Reporting:

    monitor Google Search Console/Analytics; track impressions, clicks, rankings, CTR, and conversions; propose next actions.
  • Content Quality & E-E-A-T:

    ensure claims are source-backed; add expert quotes, examples, and helpful visuals; keep tone clear and credible.
  • Basic Tech Coordination:

    raise tickets for fixes (page speed, redirects, canonical issues); collaborate with dev/design for landing pages.
  • Light Outreach (nice-to-have):

    identify contextual internal link opportunities and safe external placements/mentions.


What You'll Need:

  • 1–2 years in

    SEO + content writing

    for B2B/tech/fintech (agency or in-house).
  • Strong writing fundamentals: clear structure, concise language, and fact-checked content.
  • Hands-on with

    Google Search Console, Google Analytics 4

    , and

    Ahrefs/SEMrush

    .
  • Working knowledge of

    on-page SEO, interlinking, schema basics,

    and

    content briefs

    .
  • Comfort with

    CMS

    (WordPress/Webflow) and basic HTML formatting.
  • Proactive, organised, and comfortable working independently on deadlines.


Nice To Have:

  • Experience in

    fintech/regtech/BFSI

    topics.
  • Understanding of technical SEO (core web vitals, redirects, canonicals).
  • Familiarity with programmatic internal linking and content pruning.



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