Digital Marketing and Content Specialist

SEO & GEO (Generative Engine Optimisation):

Audit on-site SEO (technical, content, schema, page speed) and create a prioritized roadmap.

Implement GEO best-practices: prompt engineering + structured content templates so generative engines (search & AI platforms) produce the school’s preferred snippets, FAQs and course summaries.

Manage local SEO and review signals (Google Business Profile, TripAdvisor, Retreat.Guru) to improve map pack & conversion

Generative Content & Content Strategy:

Produce high-quality, SEO-driven long-form content (course pages, teacher bios, blog posts, landing pages) and short-form generative outputs (FAQs, meta descriptions, AI-optimised CRM snippets).

Build and maintain prompt templates, guardrails and quality checks so AI outputs match school voice

Recycle student testimonials and UGC into SEO-rich case studies and social assets (ensuring consents).

Social Media & Community:

Plan and execute content calendars (Instagram, YouTube, Facebook, TikTok, LinkedIn) focused on registrations, student stories, rituals (Ganga puja, graduation), and micro-learning.

Run paid social experiments (small budget tests), conversion tracking and audience-building for key markets (US, EU, Aus).

Manage community responses, queries and reputation across social & review platforms.

Analytics & CRO:

Set up and own SEO/AI measurement — SERP positions, featured snippets, organic bookings, conversion rate on booking pages, cost-per-lead (if paid), and social metrics tied to bookings.

A/B test landing pages, booking flow microcopy and social-to-site journeys.

Cross-functional:

Work with teachers and operations to capture content from courses safely and authentically.

Train staff on review solicitation, content consent and basic GEO/AI usage.