Rishikesh Yogpeeth

SEO & GEO (Generative Engine Optimisation): Audit on-site SEO (technical, content, schema, page speed) and create a prioritized roadmap. Implement GEO best-practices: prompt engineering + structured content templates so generative engines (search & AI platforms) produce the school’s preferred snippets, FAQs and course summaries. Manage local SEO and review signals (Google Business Profile, TripAdvisor, Retreat.Guru) to improve map pack & conversion Generative Content & Content Strategy: Produce high-quality, SEO-driven long-form content (course pages, teacher bios, blog posts, landing pages) and short-form generative outputs (FAQs, meta descriptions, AI-optimised CRM snippets). Build and maintain prompt templates, guardrails and quality checks so AI outputs match school voice Recycle student testimonials and UGC into SEO-rich case studies and social assets (ensuring consents). Social Media & Community: Plan and execute content calendars (Instagram, YouTube, Facebook, TikTok, LinkedIn) focused on registrations, student stories, rituals (Ganga puja, graduation), and micro-learning. Run paid social experiments (small budget tests), conversion tracking and audience-building for key markets (US, EU, Aus). Manage community responses, queries and reputation across social & review platforms. Analytics & CRO: Set up and own SEO/AI measurement — SERP positions, featured snippets, organic bookings, conversion rate on booking pages, cost-per-lead (if paid), and social metrics tied to bookings. A/B test landing pages, booking flow microcopy and social-to-site journeys. Cross-functional: Work with teachers and operations to capture content from courses safely and authentically. Train staff on review solicitation, content consent and basic GEO/AI usage.