We are looking for a detail-oriented and data-driven Digital Marketing Analyst to join our team. The role involves monitoring, analyzing, and optimizing digital campaigns across multiple channels to improve performance and ROI. The ideal candidate will combine analytical skills with marketing knowledge to provide actionable insights and support business growth.

Key Responsibilities

Monitor and analyze performance of digital campaigns (Google Ads, Facebook, LinkedIn, SEO, Email, etc.).
Track key metrics such as CTR, CPC, conversions, impressions, and ROI.
Conduct keyword research, SEO analysis, and competitor benchmarking.
Prepare reports and dashboards highlighting performance, trends, and recommendations.
Collaborate with marketing and design teams to optimize landing pages and campaign creatives.
Support A/B testing for ads, content, and targeting strategies.
Identify new digital opportunities and suggest data-backed improvements.
Ensure accuracy of campaign tracking via Google Analytics, Tag Manager, or similar tools.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

More Jobs at THE BANYAN INFOTECH

Digital Marketing Analyst

india

Experience: Not specified

INR 1 - 1 Lacs

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Digital Marketing Analyst