Digital Marketing Analyst

You will be joining the team at SYLORA, a fashion and lifestyle brand that combines modern streetwear with traditional Indian styles. As a Digital Marketing Executive, your role will involve developing, implementing, and optimizing digital marketing strategies across various platforms to drive results. Your responsibilities will include conducting SEO and keyword research, both on-page and off-page, analyzing keywords and competitors, and optimizing website content for search engines. Additionally, you will be tasked with planning, creating, and scheduling posts on social media platforms such as Instagram, Facebook, and Pinterest, engaging with followers, and running paid ad campaigns when necessary. Furthermore, you will play a key role in content creation by designing engaging graphics using Canva, assisting with content writing for blogs, captions, and product descriptions, as well as managing website updates, ensuring smooth navigation, and monitoring performance using tools like Google Analytics. In terms of email marketing, you will be responsible for creating and sending newsletters, promotional campaigns, and product updates. The ideal candidate for this role should have proven experience in digital marketing, a strong understanding of SEO, keyword tools, and Google Analytics, proficiency in design tools like Canva, hands-on experience with social media platforms and ad tools, and a basic understanding of website CMS platforms, with WordPress/Wix being preferred. Joining SYLORA will offer you the opportunity to work in a flexible and creative environment with possibilities for learning and growth. The office is conveniently located in Industrial Area Phase 7, SAS Nagar, Mohali, providing a well-connected work location. If you are interested in this position, you can apply by sending your resume and portfolio to admin@sylora.in with the subject line "Digital Marketing Executive Application [Your Name]." This role is offered as full-time, with options for fresher or internship positions, and has a contract length of 12 months. Benefits include paid time off, Provident Fund, and a work schedule of day shifts from Monday to Friday, with morning shifts on a rotational basis. The work location is in person, offering you the opportunity to be part of a dynamic and growing fashion startup.,