Digital Marketing

Digital Marketing Executive – E-commerce

Are you passionate about performance marketing and driving measurable growth? We are looking for a
Digital Marketing Executive to lead customer acquisition and repeat orders for our e-commerce brand.If you enjoy working with Meta & Google Ads, email, WhatsApp campaigns and love improving ROAS, this role is for you!

Responsibilities:

• Performance Marketing (Meta & Google Ads):
• Plan, launch, and optimize campaigns on Meta (Facebook & Instagram) and Google Ads for new customer acquisition and retargeting.
• ROAS & Cost Optimization:

Monitor daily performance, reduce cost per acquisition, and continuously improve ROAS with data-driven experiments (A/B testing, audience, creatives, bids, etc.).

• Email & WhatsApp Marketing:

Create and manage email and WhatsApp campaigns for offers, new launches, and reminders to encourage customer reorders.Set up remarketing flows, win-back campaigns, and nurture sequences to increase repeat purchase rate.Promote reviews, referrals, and word-of-mouth by engaging existing customers with simple programs, offers, and delightful communication.Track key marketing metrics using platforms like Google Analytics, Meta Ads Manager, and Google Ads; prepare weekly performance reports and insights.Working with design/content teams for ad creatives, landing pages, and copies that convert; share clear briefs based on campaign goals.Requirements:

• Customer Reorders & Retention:
• Word-of-Mouth & Referrals:
• Reporting & Analytics:
• Creative:
• Education: Bachelor’s degree in Marketing, Business, Commerce, or a related field.
• Experience: 1–3 years of hands-on experience in digital marketing or performance marketing (e-commerce experience preferred).
• Skills:
• Practical experience running campaigns on Meta Ads Manager and Google Ads.
• Basic knowledge of Google Analytics / GA4 and conversion tracking.
• Ability to analyze campaign data and take action to improve ROAS.
• Good communication skills for writing ad copies, emails, and WhatsApp messages.
• Strong ownership, willingness to learn, and comfort working in a fast-paced environment.

If you’re ready to grow an e-commerce brand, manage budgets responsibly, and deliver strong ROAS, apply now!

Salary: ₹12,000 to ₹18,000 per month (based on experience and performance)

Job Location: Bharathi Nagar, Ganapathy, Coimbatore – 641006, Tamil Nadu, India

Job Type: Full-time

Pay: ₹12,000.00 - ₹18,000.00 per month

Work Location: In person