Digital Marketing Executive

We are looking for a Digital Marketing Executive who is well-versed in performance marketing, search optimization, and digital strategy. If you have hands-on experience with Meta Ads, Google Ads, and SEO, and are passionate about growing brands through data-driven campaigns and compelling content, this role is for you.

Key Responsibilities

1. Performance Marketing & Paid Campaigns

• Plan, set up, and manage paid campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads (Search, Display, and YouTube).
• Conduct audience research, A/B testing, and continuous optimization to maximize ROI and lead generation.
• Track budgets, bidding strategies, and KPIs such as CPC, CTR, CPM, and ROAS.
• Write ad copies, select creatives, and oversee ad approvals to ensure effective campaign execution.

2. SEO (Search Engine Optimization)

• Perform keyword research and competitive analysis to identify content and ranking opportunities.
• Optimize website, product pages, and blog content to improve organic search visibility.
• Monitor performance through tools like Google Search Console and implement technical SEO fixes as needed.

3. Analytics & Reporting

• Use Google Analytics, Meta Insights, and campaign dashboards to track performance and conversions.
• Create weekly/monthly reports with insights and action plans for continuous improvement.
• Collaborate with internal teams to ensure goals align with overall business objectives.

4. Content & Social Media Marketing

• Develop content calendars and create high-quality content for Instagram, Facebook, LinkedIn, and blog posts.
• Write compelling captions, ad copies, and short-form content that aligns with brand voice and marketing goals.
• Collaborate with design and product teams to maintain brand consistency across all channels.

5. Email & CRM Support (Optional)

• Support in creating email marketing campaigns using tools like Mailchimp or Zoho Campaigns.
• Segment audience lists and optimize for open rates, click-throughs, and conversions.

Qualifications & Requirements

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• 1–2 years of practical experience in digital marketing, with a strong focus on paid ads and SEO.

Core Skills:

• Proficiency in Meta Ads Manager and Google Ads platforms.
• Working knowledge of SEO tools like Google Search Console.
• Experience with analytics tools such as Google Analytics and Meta Insights.
• Basic design skills using Canva or similar tools are a plus.
• Strong communication, reporting, and time-management skills.
• Passion for data, trends, experimentation, and optimization.

Why Join Us?

• Opportunity to lead and manage high-impact campaigns from day one.
• Hands-on experience in performance marketing with real-time budget responsibilities.
• A learning-friendly, collaborative environment with room to innovate.
• Fast-growing brand with a strong digital-first vision.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹20,000.00 per month

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus

Work Location: In person

Expected Start Date: 11/07/2025