Digital Marketer

Key Responsibilities:Digital Strategy & Planning Develop and implement digital marketing strategies aligned with YGen Healthcare’s vision and healthcare services. Plan, execute, and optimize online campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.). Social Media Management Create, schedule, and manage engaging content for all YGen Healthcare’s social media channels. Monitor trends and healthcare discussions to build brand visibility. Respond to queries/comments to improve customer engagement. Content Creation & Branding Work with designers, copywriters, and healthcare professionals to develop high-quality posts, blogs, infographics, and videos. Ensure brand consistency in tone, messaging, and visuals across all platforms. SEO & Website Management Optimize YGen Healthcare’s website for search engines (on-page & off-page SEO). Manage website updates, blogs, landing pages, and healthcare campaign microsites. Analytics & Reporting Track, measure, and report performance of all digital campaigns (KPIs, ROI, engagement, leads). Use analytics tools (Google Analytics, Meta Insights, etc.) to recommend data-driven improvements. Email & WhatsApp Marketing Design and execute targeted email/WhatsApp campaigns for patients, corporate partners, and healthcare awareness drives. Build and segment contact lists to maximize reach. Campaigns & Collaborations Manage online health awareness campaigns (e.g., cancer awareness, preventive checkups). Collaborate with healthcare partners, influencers, and organizations for joint campaigns