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Digital Marketer

2 - 31 years

1 - 3 Lacs

Posted:1 day ago| Platform: Apna logo

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On-site

Job Type

Full Time

Job Description

About Us: We are a performance-driven marketing agency working with a diverse portfolio of e-commerce brands and gambling websites. From scaling Shopify stores to managing ROI-positive gambling funnels, we specialize in running highly optimized, data-backed advertising campaigns across digital platforms. We're looking for a sharp and experienced Performance Marketer who can handle both traditional e-commerce ad campaigns and regulated/high-risk gambling ads, with a focus on Meta (Facebook/Instagram), Google, and native ad platforms. ๐ŸŽฏ Key Responsibilities:๐Ÿ“ข Launch, manage, and optimize paid campaigns across Meta, Google Ads, and native platforms. ๐Ÿ›’ Strategize and execute full-funnel ad campaigns for e-commerce brands โ€” from awareness to purchase. ๐ŸŽฐ Build and manage ad funnels for gambling products/sites while complying with platform restrictions. ๐Ÿงช Run split tests (A/B) on creatives, copy, audiences, and landing pages to improve performance. ๐Ÿ“Š Analyze data to optimize ROI, reduce CPA, and scale high-performing campaigns. ๐Ÿ› ๏ธ Implement pixel tracking, conversion APIs, and proper attribution systems. ๐Ÿงพ Stay up to date on the latest advertising policies, especially regarding gambling and high-risk verticals. ๐Ÿง  Required Skills & Experience:โœ… 2+ years of experience in performance marketing (preferably agency-side). ๐Ÿงฒ Deep understanding of Meta Ads Manager, Google Ads, and basic native ad platforms (Taboola, Outbrain, etc.). ๐ŸŽฏ Proven ability to scale campaigns in both e-commerce and gambling niches. ๐Ÿง‘โ€๐Ÿ’ป Familiarity with ad account warm-up, cloaking tools, and compliance workarounds (for gambling). ๐Ÿ–ผ๏ธ Bonus: Ability to work with designers or create basic creatives using Canva, Figma, or Adobe tools. ๐Ÿ’ธ Compensation:Competitive monthly retainer or salary (depending on experience) Opportunity to manage ad spend at scale with real ownership

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