Digital Marketer

Company Profile:

INSCOL is a professionally managed, fast-growing multinational company and a global leader in nursing education. Headquartered in Chandigarh, we have 6 facilities across India, UAE, Canada and the Philippines. At INSCOL, we offer progression pathways to more than 2000 Nurses every year, to “Go Global” through partnerships with leading Universities/Colleges in Canada, the UK, Australia and New Zealand.

Required Experience, Skills and Qualifications:

The ideal candidate should have at least 2 years of experience in managing Google Ads, proficient with Google Analytics and optimization techniques on improving our overall Google Paid and Organic campaigns. The role also requires you to manage our corporate website and implement search engine optimization techniques.

1) Search Engine Optimization skills

• From keyword research to blog-based optimizing, the candidate needs to know the ‘how-to’ when it comes to SEO.
• Article submissions- You will be required to broadcast our in-house content on all major digital platforms to gain organic traffic.
• Regularly conduct keyword research, analyzing user behaviour through our social media analytics and staying up-to-date on global trends.
• Monitor competitor's activities related to organic traffic.
• Expected to know all the technicalities related to link building.

2) Paid advertising

• Manage existing Google campaigns and coordinate with the Google account manager on optimization methods.
• Weekly reports on Google advertising results and report to the Head of Digital Marketing.
• Achieving KPI related to cost per acquisition.
• Achieving monthly targets when it comes to generating leads through Google ads within the monthly budget.
• Preferably with graphic designing skills using design applications such as Canva, Photoshop or other design tools.
• Website updation via Wordpress CMS and basic knowledge of Wordpress plugins.

3) Website Designing (WordPress

• Understanding of Elementor Plugin for WordPress.
• Knowledge of fundamental principles of website design.
• Regular updates and maintenance of the website, including blog post updates.
• Basic proficiency in HTML/CSS for website customization.

4) Microsoft Office

• Candidate should have a basic knowledge of Excel, PowerPoint & Word.

Salary

Benefits: Provident Fund

Education: Bachelor's (Preferred)

Experience: In Digital marketing: 2 years (Required)

Language: English (Required)

Location: Chandigarh, Chandigarh (Preferred)

Work Location: In person 

If you are interested in proceeding to the next round, please let us know.

91+9356688032 or Hr@inscol.com