Digital Market Expert | 5 To 7 Years |

Capgemini

7 - 9 years

0 Lacs

sion maharashtra india

Posted:2 weeks ago| Platform:

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Skills Required

strategy content flow reporting drive service marketing planning analytics publishing management hootsuite ads technology consulting efficiency automation communication

Work Mode

On-site

Job Type

Full Time

Job Description

As a digital marketer you will:

Advise on the effective channel strategy and digital tactics, and own their end-to-end delivery, using appropriate internal and external resources
Advise on a mix of content format based on objectives and target audience
Strategize for paid campaigns
Manage the flow of content through digital channels
Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns

Work closely with Capgemini’s senior executives and opinion leaders
Provide excellent service to colleagues across the business, helping them to make the most of our digital capabilities and channels
Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies, to keep adding value
Play an active role in the team, contributing insights and best practice

Job Responsibilities

Experience in digital/social marketing/communications – strategy, planning, execution, analytics, and evaluation
Strong working knowledge and experience of digital tools and channels, and content formats.
Good knowledge of content marketing focused on creating, publishing, and distributing content on social channels.
Hands on experience in content creation for digital channels
Good understanding of social & digital trends in the space of Online Reputation Management, Channel Management, channel analytics and digital campaign management
Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders
Strong understanding of LinkedIn campaign manager, , Google ads, Facebook ads
Interest in technology and innovation topics
Track record, either in-house or for an agency, consulting customers to understand objectives and, in response, planning activities and execution
Ability to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities

Experience/Skills/Qualification

At least 7 - 9 years’ experience in digital and social media marketing
Understanding of B2B Sales processes
Experience in social advocacy tools like Sociabble
Good experience across program management; strategic planning; customer interaction management
Has worked in a global environment with a sound application of cultural sensitivity
Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills
Has been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited direction
Demonstrated strong relationship building, communication, and influencing skills

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