Digital Advertising Specialist (Google, Bing, Yahoo, Meta, YouTube Ads)

We are seeking a results-driven Digital Advertising Specialist to manage and optimize our paid media campaigns across multiple platforms, including Google Ads, Bing, Yahoo, Meta (Facebook/Instagram), and YouTube. The ideal candidate should have a proven track record of delivering measurable results, strong analytical skills, and the ability to craft compelling ad strategies that align with business objectives.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google, Bing, Yahoo, Meta, and YouTube.

Conduct keyword research, audience targeting, and competitor analysis to maximize ROI.

Create, test, and optimize ad creatives, copy, and formats for better engagement and conversion.

Monitor and analyze campaign performance using platform analytics and reporting tools.

Develop strategies for budget allocation, bidding, and scaling campaigns effectively.

Stay updated on industry trends, platform updates, and new ad features.

Collaborate with the marketing and content teams to ensure campaign consistency and brand alignment.

Prepare weekly and monthly reports highlighting KPIs, insights, and recommendations for improvement.

Requirements

Bachelor’s degree in Marketing, Business, or related field (preferred).

Minimum 2 years of hands-on experience in managing paid campaigns across Google, Bing, Yahoo, Meta, and YouTube.

Strong understanding of PPC, display, remarketing, video ads, and performance marketing.

Proficiency in Google Ads Manager, Meta Business Suite, Bing Ads, and YouTube Ads Manager.

Analytical mindset with experience in Google Analytics, Tag Manager, and conversion tracking.

Ability to manage multiple campaigns with attention to detail and performance-driven focus.

Strong communication and reporting skills.

Preferred Skills

Google Ads / Meta Ads certification(s).

Experience with SEO and landing page optimization.

Familiarity with marketing automation tools and CRM systems.

Creative mindset with ability to collaborate with designers and content creators.

What We Offer

Competitive salary and performance incentives.

Opportunity to work on diverse campaigns across industries.

A growth-driven environment with exposure to the latest digital marketing tools and trends.

Career advancement opportunities in a rapidly growing organization.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Provident Fund

Work Location: In person