Digital Advertising Executive (Google & Meta Paid Ads)

Digital Advertising Executive

• Plan, execute, and optimize

  Google Ads

  (Search, Display, Shopping, YouTube) and

  Meta Ads

  (Facebook & Instagram) campaigns.
• Conduct

  keyword research, audience targeting, A/B testing, and bid strategy adjustments

  to maximize ROI.
• Develop and monitor

  PPC budgets

  , ensuring campaigns are cost-effective and aligned with business objectives.
• Create compelling

  ad copies, visuals, and creatives

  in collaboration with the design/creative team.
• Monitor campaign performance using

  Google Analytics, Meta Business Manager, and other reporting tools

  .
• Generate

  weekly and monthly performance reports

  , highlighting KPIs such as CTR, CPC, ROAS, and conversions.
• Stay updated with

  industry trends, platform updates, and competitor activities

  to implement best practices.
• Collaborate with the marketing team to align paid campaigns with

  overall digital marketing strategies

  .

• Bachelor’s degree in Marketing, Business, or a related field.

• 2+ years of proven experience

  in managing Google Ads & Meta Ads campaigns.
• Strong understanding of

  PPC, remarketing, retargeting, and funnel-based advertising strategies

  .
• Proficiency with tools like

  Google Ads Manager, Meta Ads Manager, Google Analytics, and Tag Manager

  .
• Knowledge of

  SEO, landing page optimization, and conversion rate optimization (CRO)

  is a plus.
• Excellent

  analytical, problem-solving, and communication skills

  .
• Google Ads and/or Meta Blueprint certification preferred.

• Competitive salary and performance-based incentives.
• Exposure to diverse industries and high-budget campaigns.
• Continuous training, certifications, and career growth opportunities.
• A dynamic and collaborative work environment.