Digital Ad Operations

Location Gurgaon & Bilaspur Chhattisgarh

Job Type- Full Time

Responsibilities:

• Develop and execute digital advertising strategies across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter, and Snapchat.
• Measure ROI and compile regular spend reports for client campaigns. Provide weekly, fortnightly, and monthly reporting of accounts with data insights.
• Conduct in-depth audience research and create detailed buyer personas to inform targeting and messaging.
• Develop and optimize ad creatives, including copy, visuals, and landing pages.
• Monitor campaign performance and make data-driven decisions to optimize performance, including adjusting targeting, ad creatives, bidding, and budget allocation.
• Conduct keyword research and optimize campaigns regularly to improve performance.
• Collaborate with the marketing team to align campaign objectives, target audience, and messaging.
• Stay up-to-date with the latest industry trends and incorporate them into our advertising strategies.
• Generate performance reports to share with internal teams and stakeholders, highlighting key insights and recommendations for improvement.
• Identify opportunities for growth and expansion of our advertising efforts and propose new campaigns and ideas to meet our goals.

Skills:

• Google Ads
• Facebook Business Manager
• LinkedIn Ads
• Twitter Ads
• Snapchat Ads
• Google Analytics
• Google Tag Manager

Requirements:

• 3-5 years of experience in digital advertising, with a focus on campaign management and optimization.
• In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and Snapchat Ads.
• Strong analytical skills, with the ability to interpret and analyze campaign data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams and external partners.
• Experience with reporting and data visualization tools such as Google Analytics, Tableau, or similar.
• Strong attention to detail and ability to manage multiple campaigns and projects simultaneously.
• Certifications in Google Ads, Facebook Ads, or other relevant platforms are a plus.