DGM -Marketing and Business Development, Gensets and Industrial Engine

Purpose of the Role:

Role & responsibilities

Marketing and Execution

• Develop market intelligence through a deep understanding of the consumer and competition, ensuring that marketing plans are relevant and impactful.
  
• Execution of new products launch from conception, including, pricing strategy, product positioning, marketing campaigns and promotional activity. Build capabilities of sales teams
  
• Execute marketing communication plans and collaborate with agencies to maximize the reach and impact of advertising and promotion activities.
  
• Track performance of existing and new products and collaborate with cross functional teams to take corrective actions to increase penetration and market share
  
• Design, Conduct and Analyse QFDs and VOCs to provide inputs to new product development as well as implementing initiatives to improve customer satisfaction levels
  
• Coordinate with cross functional teams to ensure marketing material for products and services are available with our partners, including training of partners for enhancing capabilities
  
• Develop a deep understanding of the product and help support the sales teams to better understand product value and competition
  
• Use market intelligence and competition to help sales planning and forecasting
  

Financial Management

• Monitoring and analysing pricing, promotions and discounts strategies and help make adjustments to ensure increase realization
  
• Help negotiate contracts with agencies
  

Relationship Management

• Develop and maintain strong relationships with internal and external stakeholders to ensure product satisfaction, business growth and product development and positioning
  

People Management

• Ensure strong communication between teams to facilitate exchange of information and in order to implement change and improvements
  
• Conduct comprehensive training programs on product and value selling
  
• Establish best practices for people to ensure their aspirations are met with the overall business objectives.
  

Preferred candidate profile

• Education Qualifications MBA in Marketing/General Management with B.E & B. Tech in Automobile /Mechanical/Electrical Engineering is preferred.

• 10 15 years of Experience

Skills & Competencies:

• Interpersonal Skills
  
• Ability to build strong relationships
  
• Technical diagnosis capability
  
• Basic Understanding on Gensets and off highway engines.
  
• Application development and deployment