Designer

Position:

Responsible for assisting in developing and promoting Colour as a brand, identifying market trends across and increasing consumer awareness and adoption of JSW Paints Colourvista range of colours.

Responsibilities:

Brand & Design Development

• Follow design process to create new tools and collaterals for colour category & revamp the existing tools as per latest trends.
• Work closely with the category team to come up with seasonal Vogue Collection/ Textures and tools.
• Updated with latest global trends & come-up with creative ideas for brand development
• Assist in design content creation for colour promotion across platforms, with a focus on lifestyle and design trends.
• Design new paint textures & effects with suitable colour combinations and application tools as per market trend
• Provide design assistance for architect and interior designer programs with relevant colour tools and kits.

Colour Strategy Support

• Assist in brainstorming and developing colour strategies to differentiate from market trends.
• Contribute to the overall colour strategy & philosophy from research to rollout stages.
• Apply basic knowledge of colour psychology, trends, and colourant data to enhance colour palettes.
• Implement colour strategies in JSW Paints Colour Services and consultancy.

Qualifications and Skills:

• 2- 4 years of experience in interior design, fine arts, colour science, or a related field. A master's degree or certification in colour theory is a plus.
• Proven experience in a similar role, preferably in the decorative paints or coatings industry.
• Experience in colour consulting preferably in Paints & Décor space.
• Strong artistic and creative abilities with an eye for detail and aesthetics.
• Strong background in developing colour tools/collaterals and understanding colour psychology.
• Ability to identify market trends, analyse competition, and stay updated with industry best practices.
• Detail-oriented with a creative approach to design execution.
• Proactive, flexible, team player and capable of collaborating with various stakeholders
• Collaborate with painters and contractors for physical properties related to colour creation.
• Soft-ware skills requirement: Adobe creative suite