Design Lead

As a Design Lead at our company, you will play a pivotal role in shaping and inspiring our in-house design team to create powerful visual identities that resonate with our consumers. Your understanding of fast-growing D2C brands and brand-building will be crucial in maintaining a consistent and excellent brand image across various touchpoints. Here is a breakdown of what you can expect in this role: Key Responsibilities: - Brand Identity & Visual Language Development: - Create and maintain the entire brand theme, including logo, color palette, typography, patterns, UI/UX style, and creative language. - Translate abstract brand narratives into compelling visual identities that resonate with consumers. - Build design systems and guidelines to ensure alignment and consistency across all creatives. - Creative Design & Execution: - Oversee and create a wide range of design elements such as social media creatives, video design & motion graphics, packaging design, marketing collaterals, website design, and more. - Ensure high-quality, on-brand designs for all marketing, product, and communication needs. - Team Leadership & Management: - Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns. - Hire top talent and build a high-performance creative team. - Review creative output, ensure timely delivery, and provide guidance on brand guidelines and design trends. - Strategy & Cross-Functional Collaboration: - Collaborate with founders, marketing, product, and production teams to translate strategies into powerful visuals. - Bring creative vision to life across various mediums and maintain a design pipeline for smooth workflow management. - Innovation & Creative Intelligence: - Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards. - Utilize AI-based tools for speed, creativity, and experimentation to create designs that communicate effectively. Qualifications Required: - 5-10 years of design experience, preferably with leading D2C brands or creative agencies. - Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.). - Strong portfolio showcasing brand identity creation, packaging design, digital creatives, and storytelling capability. - Proficiency in design tools such as Adobe Suite, Figma, and modern AI-based design tools. - Deep understanding of brand psychology, consumer behavior, and design communication. - Proven experience in building and managing design teams with a passion for building memorable brands. In this role, you will have the opportunity to shape the visual identity and perception of one of the fastest-growing D2C brands. Your high ownership from branding to packaging to website, along with the chance to build a world-class design team, will be instrumental in setting new creative standards. Please note that this is a full-time, permanent position with in-person work location.,