Design Lead - New Categories

Role Overview

Key Responsibilities

1. Product Design & Development

• Conceptualize and design products across multiple lifestyle categories footwear, bags, sunglasses, belts, caps, socks, and small accessories.
• Create mood boards, sketches, and technical drawings aligned with the brand s design DNA.
• Work closely with sourcing and vendors to develop samples and ensure design accuracy and quality.
• Translate seasonal trends into commercial yet creative product lines.

2. Creative Packaging & Brand Presentation

• Design innovative and premium packaging solutions for new categories unboxing, tags, dust bags, and retail presentation.
• Ensure packaging reflects Snitch s identity and enhances the overall customer experience.
• Collaborate with marketing and branding teams for consistent visual storytelling.

3. Cross-functional Coordination

• Partner with production, merchandising, and category managers for smooth product development and launches.
• Maintain design documentation, technical packs, and vendor coordination sheets.
• Work with visual merchandising and marketing for cohesive launch aesthetics.

4. Trend Research & Innovation

• Conduct regular research on global trends, materials, colors, and finishes.
• Identify opportunities to create unique and market-relevant product stories.
• Drive experiments in sustainable, functional, or tech-integrated designs.

Qualifications & Experience

• Bachelor s degree or diploma in Product Design, Fashion Design, Accessory Design, or a related field.
• 2-4 years of experience in designing across categories such as footwear, bags, accessories, or packaging.
• Strong grasp of materials, textures, finishes, and ergonomics.
• Proficiency in Adobe Illustrator, Photoshop, CorelDRAW, or 3D design tools.
• Prior experience in men s fashion or D2C brands preferred.
• A good sense of brand storytelling and design consistency.
• Footwear plus bags-heavy backgrounds strongly preferred.

What We re Looking For

• A multi-disciplinary designer passionate about product design beyond apparel.
• Strong creative instinct backed by attention to detail and commercial understanding.
• A proactive doer who can take ideas from concept to reality and thrives in a fast-paced, creative environment.