Design Head

Role Overview:

entire design and development ecosystem

strategic bridge between Design, Technology, Production, Retail, and Visual Merchandising

creative vision, operational acumen, and leadership maturity

Key Responsibilities:

1. Strategic Design & Operations Management

• Lead the

  Pan-India Cabinetry Cult operations

  , aligning creative design intent with technical feasibility and production capabilities.
• Establish and implement

  Standard Operating Procedures (SOPs)

  across design, software, and production functions - ensuring every project adheres to process discipline, design quality, and delivery timelines.
• Take

  end-to-end ownership

  of design deliverables and their alignment with brand standards, acting as the key bridge between

  front-end designers and production teams

  to ensure snag less project..

2. Brand Ethos & Design Philosophy Integration

• Act as the

  custodian of Stanleys design philosophy

  , ensuring that the brands ethos of luxury, detail, and craftsmanship is

  consistently translated across all projects, showrooms, and customer experiences

  .
• Cascade this design culture to all regional and front-end design teams through

  regular communication, design reviews, and mentoring

  , ensuring brand coherence in every client presentation and design output.
• Guide and review

  high value full-home design pitches

  to ensure aesthetic alignment, material harmony, and brand storytelling - elevating every presentation to reflect Stanleys premium design positioning.

3. Digital Integration & Workflow Systemization

• Spearhead the

  development and implementation of software systems

  for design and production, enabling seamless collaboration, version control, and faster turnaround.
• Oversee the

  centralized 3D visualization platform

  , allowing designers across India to upload design files for validated, technically reviewed renders - creating a unified national workflow that enhances both design accuracy and customer experience.

4. Product Development & Innovation

• Drive

  continuous innovation

  in fixed cabinetry and full-home furniture systems to keep the brand at the forefront of design trends and market demand.
• Lead

  vendor partnerships

  to bring in new materials, finishes, and technologies, enriching the brands product and aesthetic vocabulary.
• Define and maintain

  design standards, product catalogs, and fixed furniture systems

  , ensuring consistency and scalability across all regions and projects.

5. Retail Design Oversight

• Oversee

  showroom design and layout planning

  across all Stanley formats including

  Stanley Level Next, Stanley Boutique Homes, and Sofas & More

  ensuring that space planning, visual flow, and material palettes embody the brand ethos.
• Drive

  layout planning and cabinetry design

  for

  full-home presentations and exhibitions

  (such as the ID Show), representing the brand and providing technical or aesthetic briefings to architects and designers.

6. Capability Building, Team Development & Talent Onboarding

• Build design capability across the organization through structured training programs, empowering teams with catalog mastery, design detailing knowledge, and process understanding.

• Hire, assess, and validate design talent Pan India, ensuring technical and aesthetic proficiency through portfolio evaluation and hands-on design assessments.
• Mentoring designers to maintain creative consistency, technical proficiency, and aesthetic excellence across all customer touchpoints.
• Continuously evolve training modules and design guidelines, ensuring new and existing team members remain aligned with evolving brand standards, processes, and digital tools.

7. Visual Merchandising Alignment

• Collaborate closely with the

  Visual Merchandising (VM)

  team to ensure that showroom storytelling, product presentation, and display curation align with the

  design heads vision

  and Stanleys brand narrative.
• Review and validate

  VM layouts and displays

  , ensuring cohesive spatial experiences that merge design intent with visual strategy.
• Serve as the

  link between design and VM execution

  , ensuring that every showroom mirrors the brands creative and spatial philosophy.