Deputy Manager, Product Marketing (Oncology)

Amneal Pharmaceuticals

3 - 8 years

15 - 20 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

promotional campaigns integrated marketing data research brand strategy business analytics marketing campaigns product life cycle strategic planning oncology product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Brand Strategy & Planning
: Develop brand plans with measurable KPIs, long-term strategies, and competitive landscape assessments.
Portfolio & Lifecycle Management
: Manage product lifecycle from pre-launch to post-patent; execute lifecycle extension initiatives.
Market Insights & Business Analytics
: Leverage data, research, and physician insights for strategy optimization.
Stakeholder & KOL Engagement
: Build relationships with oncologists/KOLs; support CMEs, advisory boards, and medical education.
Promotional Excellence
: Create innovative, compliant promotional campaigns across digital, in-clinic, and scientific platforms.

Additional Responsibilities

Execute brand strategies in alignment with field force.
Design & implement integrated marketing campaigns.
Manage agencies/vendors for impactful initiatives.
Track brand performance and recommend corrective actions.
Manage promotional budgets with optimal allocation.
Enable sales team with insights, scientific updates, and tools.
Conduct regular field visits for customer feedback and execution insights.
Support collaborations with oncologists, medical societies, and cancer care centres.

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