Deputy Manager-Performance Marketing

Job Title: Deputy Manager - Performance Marketing

Overview

The Deputy Manager - Performance Marketing is responsible for developing, managing, and

optimizing digital marketing campaigns with the aim of driving customer acquisition and

engagement across various online platforms. This role requires a data-driven individual who can

strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.

Key Responsibilities

Campaign Management:

• Manage end-to-end campaign execution, including setting up, tracking, optimizing,

and reporting on campaigns

• Plan and execute digital marketing campaigns across multiple channels, including

but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital

platforms

• Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting

• Continuously monitor and adjust campaigns to improve performance and ROI

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation and

expenditure

• Forecast and track marketing spend, ensuring alignment with financial goals

Analytics & Reporting:

• Analyze campaign performance data to derive actionable insights

• Generate detailed reports on campaign performance, including metrics such as CTR,

CPC, CPA, ROI, and conversion rates

• Present findings and recommendations to senior management and stakeholders

Collaboration & Communication:

• Work closely with the creative team to develop engaging ad creatives

• Collaborate with the sales and product teams to ensure marketing efforts align with

overall business objectives

• Communicate campaign performance and insights to stakeholders effectively

Market Research & Trends:

• Stay updated with the latest trends in digital marketing and the competitive

landscape

• Conduct market research to identify new opportunities for growth

Qualifications:

Masters degree is a plus.

Experience:

• 5-7 years of experience in performance marketing/digital advertising

• Proven track record of managing and optimizing high-budget digital marketing campaigns

Skills:

• Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads,

Bing, etc.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to work collaboratively in a team environment.