Deputy Category Manager_General Merchandising Utensils

DEPUTY CATEGORY MANAGER - GENERAL MERCHANDISE_Utensils

Additional Roles & Responsibilities:

Responsible for Own Label Business for Utensils and Electrical category.

• Understand the available market opportunity for new and existing categories.

• Stock availability, stock turnover, Category Assortment Expansion.

• New Product development by identifying new Vendors.

• Drive the Sales, Margin, and Inventory.

• Managing overall operations including Buying, Merchandising, Vendor Management, Demand Planning, Inventory Management, etc.

• Steering merchandising efforts in harmony with the business objectives.

• Provide support and guidance for fulfilling statutory requirement related to new products.

• Should be strong at National Sourcing and TOT Negotiation. • Participates in development of strategic direction and annual strategic plans for category. Prepares Business plan and ensures sales, margin and contribution targets are achieved.

• Understands the consumer, customer, and competitive environment and utilizes that insight to initiate recommendations in marketing mix (product, price, place, and promotion) and new business/new products.

• Lead projects comprised of cross-functional teams to achieve key initiative deliverables.

• Works directly with digital, content, creative departments, and agency to develop, branding, Artwork and advertising strategies.

• Performs qualitative and quantitative market research on New products and innovation, packaging concepts, positioning, pricing and promotion.

Additional Skills :

• Stakeholder management: Work with internal and external stakeholders to drive the project forward.

• Business acumen and decision making: Strong orientation for learning and quickly grasp business nuances.

• Ability to take decisions based on sound data analysis and business understanding.

• Customer Centricity: Puts the customer experience paramount to all other considerations

• Problem solving: Deal with complexity and unstandardized processes to come up with quick scalable solutions to problems

• Data orientation: Should be able to build an approach to solving problems through data f irst