Demand Generation Executive

Position Title: Executive Demand Activation

Business Unit:

SBG

Work Location:

As per allocation

Reporting to:

Lead Demand Activation

Purpose of the Position (Job Summary)

To drive impactful, on-ground demand generation by executing region-specific marketing campaigns, ensuring brand visibility, farmer engagement, and product pull in the assigned geography. This role bridges central strategy with local execution to fuel business growth and strengthen Bioseeds brand presence in rural markets.

Key Individual Accountabilities

Campaign Execution & Activation

• Implement pre-season and in-season marketing campaigns as per regional calendars.
• Organize farmer meetings, demos, product displays, and field-level activations.
• Coordinate with sales teams for effective last-mile impact.

Branding & Visibility

• Ensure timely deployment of marketing materials (banners, hoardings, POS, etc.).
• Monitor brand presence in key markets and retail points.
• Maintain consistency of visual identity in field executions.

Agency Coordination & Vendor Management

• Liaise with local vendors for event setups, printing, logistics, and campaign materials.
• Ensure cost-effective and timely delivery of assigned activities.

Budget Adherence

• Track activity-wise spends and ensures compliance with budget allocations.
• Share monthly reports with the central team on campaign effectiveness and reach.

Cross-Functional Collaboration

• Work closely with Sales, Agronomy, and Product teams to align marketing plans.
• Share ground-level feedback to improve campaign design and impact.

Key Interactions

Internal

External

• Branding & Demand Activation Team
• Regional Business Managers
• Area Sales Managers
• Product Management & Agronomy Teams
• Supply Chain & Commercial Teams

• Farmers & Channel Partners (Distributors/Retailers)
• Local Advertising Vendors
• Event & Activation Agencies
• Agri-input Partners and Influencers

Competencies, Technical and Functional Skills

Behavioral:

• Brand Maintenance
• Builds partnerships with stakeholders
• Agile Towards Change and Innovation
• Executes Efficiently
• Focused on Achieving Results

Technical:

• Knowledge of BTL/ATL execution in agri-inputs or FMCG
• Understanding of rural markets and farmer behavior
• Local language proficiency and cultural understanding
• Event planning and field coordination skills

Functional:

• Campaign planning and execution
• Vendor and agency coordination
• Budget tracking and compliance
• MIS and activity reporting
• Strong collaboration with sales and product teams

Key Performance Indicators

• No. of activations/events executed as per plan
• Brand visibility metrics in key markets
• Adherence to allocated budgets
• Quality and timeliness of execution
• Farmer/Retailer engagement outcomes
• Timely reporting and documentation

Qualifications

• Masters degree in Agriculture, Agribusiness, or Marketing from a reputed institute
• 3 to 6 years of hands-on experience in agri-input marketing, with a proven track record in the seed industry
• Strong understanding of rural markets, channel dynamics, and farmer behaviour
• Must be open to extensive field travel to drive activation and engagement at the grassroots level