Demand Generation And R&D Specialist

As a Demand Generation And R&D Specialist at Phykon, your role involves conducting research to identify potential market segments and demand generation opportunities. You will be responsible for developing and executing demand generation strategies to attract and engage potential clients. Your analytical skills will be crucial in analyzing data and trends to optimize marketing campaigns and improve lead generation. Collaboration with the sales and marketing teams is essential to align strategies and ensure cohesive execution. Additionally, you will create and manage marketing collateral, including emails, webinars, and content for digital campaigns. Tracking and measuring the effectiveness of demand generation activities and staying updated with industry trends are also key aspects of the role. Exposure to international markets such as the US, UK, Australia, and others is a must. Key Responsibilities: - Conduct research to identify potential market segments and demand generation opportunities. - Develop and execute demand generation strategies to attract and engage potential clients. - Analyze data and trends to optimize marketing campaigns and improve lead generation. - Collaborate with the sales and marketing teams to align strategies and ensure cohesive execution. - Create and manage marketing collateral, including emails, webinars, and content for digital campaigns. - Track and measure the effectiveness of demand generation activities and adjust strategies accordingly. - Stay updated with industry trends, emerging technologies, and best practices in demand generation. Qualifications: - Bachelors degree in Marketing, Business, or a related field. - Experience in demand generation, marketing research, or a similar role. - Strong analytical skills and the ability to interpret data to drive decisions. - Excellent written and verbal communication skills. - Proficiency in marketing automation tools and CRM systems. - Creative thinking and the ability to develop innovative marketing strategies. Please note that the company overview was not provided in the job description.,