Posted:2 weeks ago|
Platform:
Work from Office
Full Time
JD Role Requirement & Job Description: Position Title: Dealer Relationship & Promotion Executive (Project-Based) Duration: Initial 6 months (extension/permanent role based on performance) Team Composition: A young and dynamic team with a recommended mix of 60% women and 40% men to ensure balanced representation and diverse engagement styles. Job Description: Identify and map key dealers associated with the top 50 corporate clients. Conduct regular field visits to establish one-on-one relationships with these dealers. Promote and demonstrate the strengths, reach, and advertising value of Bhaskar Group. Influence dealer relationships to generate advertising leads and opportunities. Gather and document dealer insights, market feedback, and competitor activities. Act as a bridge between local markets and the corporate sales team to support regional ad sales. Key Performance Indicators (KPIs): Dealer Mapping: Number of high-potential dealers identified and documented. Engagement Quality: Number of face-to-face dealer meetings conducted monthly. Lead Generation: Number of advertising leads influenced through dealer referrals. Brand Visibility: Increase in awareness and recall of Bhaskar brand among target dealers. Conversion Support : Support provided to sales team in converting dealer-influenced corporate leads. Overall Justification: Many high-value dealers remain untapped by our sales team due to exclusive corporate relationships. By introducing this role, we aim to build direct, local-level relationships that unlock new advertising opportunities, contribute to regional sales targets, and create a scalable model for future dealer engagement. The initiative is expected to yield incremental revenue, enhance brand penetration, and serve as a long-term strategic advantage.
Dainik Bhaskar Group
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