DBAT:Digital Acquisition Team

No of VacanciesReports toProduct ManagerIs a Team leaderYTeam SizeGradeBusinessDepartmentDigital BankingSub-DepartmentLocationCO - MumbaiAbout Digital Banking and TransformationThe Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age ficial services directly to the customers The DBAT team has invested in digital capabilities that include building the bank s own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficienciesAbouttheRoleThe person would be a part of D2C team in digital banking and would play key role in driving the unassisted business for the bank Candidate is required to lead all the digital activities pertaining to the product with end to end deliverablesThe successful candidate is someone who is comfortable leading through others who do not necessarily report into him/her Building relationships that allow him/her to translate the ideas into reality The person will also need to be a strong planner detailed and focused on operational efficiencyPlan, execute, and manage various up sell, cross sell, acquisition & engagement campaigns to drive D2C businessMeasure, analyse and optimize all KPIs to drive conversions and maximize the businessIdentify the opportunities in owned digital assets to increase visibility for various products of the bankDevise road map to set up new capabilities, channels, customer touch points for generating sales and profitable growth for D2C channelTrack, measure, and revise campaigns based on rigorous data analysis to further optimize conversionsKey deliverables for this role - growth in traffic, increase in logins, conversions & revenues for D2C Channel for a productWork closely with other functions - Product, marketing, MarTech, BIU to bring new proposition/ideas for campaignsPlan and execute performance campaigns to acquire new customers to bank - Search, Display, SocialDaily reviews on the status of leads and take action accordingly depending upon various dispositions of the leadsWork on the product strategy & roadmap, ensure campaign readiness whenever a new product is getting launched digitally to any type of customerQualificationsMBA from a reputed institute with relevant prior experience of working on Performance marketing and campaign management within a Bank or Ficial Institution 4+ years of relevant experienceRole ProficienciesFor successful execution of the job, the candidate should possess:Attention to detail and the ability to effectively multi-taskin a deadline driven atmosphereAbility to clearly and effectively articulate thoughts and pointsHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational and time management skills--#ComeAsYouAre We are dil se open Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply