D2C Ecomm -Performance Marketing sepcialist for Marketplaces

D2C Ecommerce Specialist -Performance Marketing for Marketplaces

(3-4 years of Relevant Experience)

SEREKO is India’s 1st Psychodermatology Skincare brand, on a mission to revolutionise the

Skincare industry by educating consumers and addressing the skin concerns arising out of

mental stress and anxiety.

You can read more about the brand on the website - www.serekoshop.com

Brief About Role:

The role entails performance marketing, i.e. creating, executing, and scaling the

performance marketing campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Myntraa

and quick commerce platforms (Blinkit, Zepto, Instamart, etc. Along-with delivery of

meeting the daily/monthly/annual revenue targets on platform Ads within target ACOS.

Experience:

Performance Marketing. Experience to manage and optimize PPC campaigns to drive

significant lead generation and sales revenue growth ROI through strategic bidding, keyword

research, and performance analysis.

Responsibilities:

1) Manage the performance marketing ad spends on the platforms.

2) Actively taking ownership to maintain the ROAS, Revenue Targets and Amazon ACOS

targets.

3) Know all Search campaigns SP/SB/SBV/PDA/Remarketing

4) Proactively monitoring each campaign to find the need of scaling up/down or

deploying new campaigns basis it’s performance on Revenue and ACOS

5) Working alongside the creative team to come up with best performing Ad strategy

and Offers

6) Tracking and monitoring bids for manual campaigns

7) Tracking conversion rate and work on levers to improve conversion rate

8) Pro-actively coming on suggestions related to improvement of offer constructs

synchronised basis campaign results

9) Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends,

Sessions, Conversion Rate, CPGV, CTR etc.

10) Deploying new campaigns basis the performance of category and campaigns, each

campaign to be tracked at sub-category level and data to be maintained at category

level on daily basis.

11) Daily/weekly/monthly ads performance sales review

Requirements:

1. Bachelor's degree in Business, Marketing, or a related field.
2. At least 5 years of experience in online marketplace management.
3. Strong knowledge of the eCommerce industry and its best practices.
4. Proven experience in increasing sales on online marketplaces. Proficiency with marketplace management tools and software relevant to eCommerce.
5. Strong analytical and forecasting skills.
6. Excellent verbal and written communication skills.
7. Exceptional negotiation and relationship management skills, especially for eCommerce vendor management.
8. Ability to work in a fast-paced, cross-functional team environment.
9. Problem-solving aptitude and ability to handle escalations effectively.
10. Strong product understanding of the Cosmetics/beauty, fashion and social trends relevant for the business

The character we’re looking for:

• Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations.
• Highly Adaptable: Able to cope with the rapidly changing digital landscape.
• Results-Driven: Focusing on achieving eCommerce-specific performance metrics.
• Excellent Collaborator: Strong ability to work cross-functionally within the firm.
• Resilient: Able to handle challenges and setbacks with grace and determination.

*Immediate joining is additional advantage for candidate.

Job Location: Noida, Sector 142

Apply at- dj@serekoshop.com | +917827115775