D2C & E-commerce Performance Manager

As a D2C & Performance Manager in the Fashion Apparel industry, you will be responsible for driving growth and profitability through digital and e-commerce channels. Reporting to the Marketing Head, you will lead performance marketing, DTC sales, e-commerce operations, and collaborate cross-functionally to enhance online revenue. Your key responsibilities will include executing ROI-driven marketing strategies across various platforms such as Google, Meta, YouTube, SEO, influencers, and affiliates. You will also be tasked with optimizing the DTC sales funnel, managing e-commerce operations, overseeing campaign planning, traffic analytics, and marketing budgets, as well as driving creative content and influencer strategies. Additionally, enhancing website UX, mobile responsiveness, and collaborating with product, finance, and logistics teams will be crucial aspects of your role. To measure success, you will be focused on key performance indicators such as Net Revenue, ROAS, CAC, AOV, CVR, Bounce Rate, Retention, LTV, Campaign CPA/CTR/CPM, RTO%, and Delivery TAT. The ideal candidate for this position is strategic, highly analytical, execution-focused, a fast learner, and thrives in high-growth environments. Qualifications for this role include a minimum of 5+ years post-MBA or 6+ years post-B.Tech experience, with a proven track record of success in DTC e-commerce and performance marketing. Proficiency in tools such as Shopify, GA4, Meta/Google Ads, Klaviyo, and Hotjar is required. Strong leadership skills, data literacy, and a passion for fitness, lifestyle, or fashion are also essential. Soft skills like leadership, communication, strategic thinking, adaptability, and negotiation will be crucial for excelling in this role. If you are looking for a challenging yet rewarding opportunity to drive growth and profitability in the digital and e-commerce space, this position is for you.,