D2C & E-commerce Performance Manager People Konnect

5.0 - 9.0 years

0 Lacs

noida, uttar pradesh

On-site

As a D2C & Performance Manager in the Fashion Apparel industry, you will be responsible for driving growth and profitability through digital and e-commerce channels. Reporting to the Marketing Head, you will lead performance marketing, DTC sales, e-commerce operations, and collaborate cross-functionally to enhance online revenue. Your key responsibilities will include executing ROI-driven marketing strategies across various platforms such as Google, Meta, YouTube, SEO, influencers, and affiliates. You will also be tasked with optimizing the DTC sales funnel, managing e-commerce operations, overseeing campaign planning, traffic analytics, and marketing budgets, as well as driving creative content and influencer strategies. Additionally, enhancing website UX, mobile responsiveness, and collaborating with product, finance, and logistics teams will be crucial aspects of your role. To measure success, you will be focused on key performance indicators such as Net Revenue, ROAS, CAC, AOV, CVR, Bounce Rate, Retention, LTV, Campaign CPA/CTR/CPM, RTO%, and Delivery TAT. The ideal candidate for this position is strategic, highly analytical, execution-focused, a fast learner, and thrives in high-growth environments. Qualifications for this role include a minimum of 5+ years post-MBA or 6+ years post-B.Tech experience, with a proven track record of success in DTC e-commerce and performance marketing. Proficiency in tools such as Shopify, GA4, Meta/Google Ads, Klaviyo, and Hotjar is required. Strong leadership skills, data literacy, and a passion for fitness, lifestyle, or fashion are also essential. Soft skills like leadership, communication, strategic thinking, adaptability, and negotiation will be crucial for excelling in this role. If you are looking for a challenging yet rewarding opportunity to drive growth and profitability in the digital and e-commerce space, this position is for you.,

Posted 1 day ago

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Influencer Marketing Associate (Full Time - Freshers Only) Auor

0.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

We&aposre seeking passionate, energetic graduates who live and breathe the influencer world! If you excel in articulate communication and thrive on the excitement of building meaningful networks, this is your dream role. Dive into the glamorous world of celebrity collaborations, build dynamic client relationships, and lead exciting strategic discussions to drive brand growth. Were looking for decision-makers who can pitch our vision with flair and charm to influencers, celebrities, and businesses alike. Job Description: Onboard celebrities, influencers, socialites, stylists, media, and entrepreneurs Plan, develop, and execute comprehensive influencer strategies tailored to brand goals and campaigns. Build and maintain excellent relationships with existing clients, ensuring prompt resolution of their queries and delivering exceptional service. Initiate and nurture relationships with top magazines, newspaper journalists, and digital media writers to secure media coverage and maximize client visibility. Spearhead efforts to establish new partnerships and tie-ups with industry stakeholders, fostering long-term collaborations. Coordinate end-to-end interactions between brands, influencers, celebrities, talent agencies, and all other relevant stakeholders, ensuring seamless communication. Create detailed campaign summary reports, analyze influencer performance data, and provide strategic recommendations. Develop engaging content calendars for brands, including compelling captions and story copies. Lead all company communications, including drafting SOPs, policies, professional emails, and persuasive campaign pitches. Manage social media accounts for allocated brands, handling Instagram posting, scheduling, and audience engagement. Drive SMS, WhatsApp, and email marketing activities. Oversee photoshoots from concept to execution, including mood board creation, art direction, coordination, and operational tasks. Show more Show less

Posted 2 days ago

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Manager - Content Acquisition PK Online Ventures Pvt. Ltd.

3.0 - 7.0 years

0 Lacs

haryana

On-site

As a Content Acquisition Manager, you will play a crucial role in driving content acquisition strategies, managing partnerships, and implementing YouTube growth tactics. Your primary focus will be on building strategic content partnerships, optimizing YouTube channel growth, and enhancing revenue through engaging and innovative digital content strategies. Your contributions will be instrumental in scaling our YouTube presence and improving overall performance through strategic acquisitions and growth initiatives. To excel in this role, you should possess 3-5 years of experience in content acquisition, partner relationship management, and YouTube growth, with a minimum of 3-5 years in a leadership or senior management capacity. Your deep knowledge of YouTube algorithms, growth strategies, SEO, and revenue optimization will be essential in achieving success in this position. Key responsibilities will include acquiring content, managing partnerships, and negotiating contracts with external creators and media agencies. You will be expected to leverage your analytical skills to analyze data, track performance metrics, and optimize strategies for growth and monetization. Additionally, your exceptional abilities in partner relationship management will be critical in maintaining strong relationships with external partners, content creators, and other stakeholders. Leadership and communication skills are paramount in this role. You should demonstrate excellent team management abilities, motivate and guide teams to achieve objectives, and possess strong written and verbal communication skills. A Bachelor's or Master's degree in Marketing, Media, Business, or a related field is preferred to support your expertise in this field. Preferred skills for this role include experience with YouTube MCNs, CMS tools, and video rights management, as well as expertise in digital marketing, audience growth, and influencer strategies. Your proficiency in these areas will further enhance your effectiveness in driving content acquisition and YouTube growth strategies. Join us in this exciting opportunity to make a significant impact on our YouTube presence and overall performance through strategic content acquisitions and growth initiatives.,

Posted 3 days ago

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