3 Marketing Budgets Jobs

As a Marketing Manager/Assistant Manager, you will be responsible for managing a sales funnel which includes prospecting, qualifying, and closing sales. Engaging with prospects through email, phone, and in-person communication will be a key part of your role. Additionally, you will assist with marketing and promotional efforts related to COVID-19 Testing and Routine Lab Samples. Your duties will involve meeting with Doctors, Hospitals, Laboratories, and Corporate clients in the assigned territory to promote the facility. You will also be responsible for conducting camps, coordinating between Doctors, clients, patients, and centers, as well as establishing tie-ups with collection centers to provide services. Meeting sales targets of the center and ensuring the best possible service to visiting patients/customers by working closely with the Front Office & Technicians as a team will be crucial. In this role, you will be required to collect market information, send reports and required details as per company policy, and prepare & track month-on-month growth plans, marketing budgets, and critical success metrics. It is essential that you have an MBA with a minimum of 5 years of experience in marketing roles and a good understanding of digital marketing. A flair for creative communications, the ability to think innovatively, strong analytical skills, and business understanding are also key requirements. This is a full-time, permanent position that may involve working day shifts at the specified in-person work location.,

Job Title: Regional Marketing Manager Department: Corporate, Digital & Marketing Location: Bangalore Who we Are? Axis Asset Management Company Ltd (Axis AMC) was founded in 2009 and is amongst India s largest and fastest growing mutual fund. We serve 1.3+ Cr customers and associates with highest humility across 100+ cities. Our success is attributable to 3 founding principles- Long Term Wealth Creation, Outside-in (Customer) View & Sustainable Relationships. Our investment philosophy embraces culture of risk management. It encourages our partners & investors to transition from transactional investing for quick gratification to investing for fulfilment of critical life goals. Thus, our endeavour is to offer a basket of investment solutions which helps customers create a financially independent & happier tomorrow. Our recent accolades: Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award Morningstar Awards 2022: Best Fund House: Equity, Debt & Overall Outlook Money Awards 2021: GOLD in Equity AMC of the Year 2021 World Leadership Congress & Awards 2022: Business Transformation Leadership Awards Digital Transformation Project (Mobile App) Why Join Us? At Axis, our constant endeavour is to provide a career path for job seekers which is laden with learning & winning. We foster a culture where success is celebrated. What will you Do? Develop and implement regional marketing plans and budgets that support the central marketing strategy and the regional sales objectives Coordinate and execute various marketing campaigns and activities like branch openings, events, webinars, seminars, roadshows, etc. across branches and partner networks Manage and optimize the use of owned media across branches and offices to performance of the marketing channels and platforms in the region, such as websites, landing pages, blogs, newsletters, etc. Track and measure the effectiveness and ROI of the marketing campaigns and activities and provide regular reports and insights to the management and the stakeholders Conduct market research and analysis to understand the customer behavior, preferences, needs, and satisfaction in the region Identify and evaluate new market opportunities and threats in the region and provide feedback and recommendations to the management Build and maintain strong relationships with the regional sales team, the local partners, and vendors Ensure compliance with the companies policies and guidelines and the regulatory requirements in the region What makes you a Great Fit? Post-graduate with Masters in Marketing and 5-7 years of experience in BTL marketing A proven track record of developing and executing successful marketing campaigns and on-ground activities Knowledge of the mutual fund industry, the market trends, the customer segments, and the competitive landscape in the region will be an advantage A strong communicator and presenter with excellent written and verbal communication skills. A creative and strategic thinker with strong analytical and problem-solving skills. A self-motivated and result-oriented individual with the ability to work independently and collaboratively in a fast-paced environment. A willingness to travel frequently within the region and occasionally to other regions or the head office

Key Roles & Responsibilities 1. Responsible for planning, organizing and implementing marketing strategies to increase market share through higher penetration and awareness of Raigah Unit 2. Explore newer services and opportunities with the clients and build long term relationships 3. Assist and provide inputs for pricing and billing policies, procedures for various specialized medical package & services 4. Process the insurance claims for the corporate 5. Plan and regulate the expenses of the marketing activities 6. Partner with the corporate marketing team and sales leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets 7. Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the brand 8. Identify new markets, new engagements, new specialities and ways to drive future business 9. Identify key resources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate Sales, Direct Marketing (Sales Focus) 10. Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved 11. Monitor the day-to-day operations of the sales & marketing team so that business and sales practices are conducted with great professionalism and integrity and comply with the Fortis Code of Conduct, company policies and ethical standards, and local, regional and national law, regulations and guidelines 12. Develop and manage the fiscal budget related to sales activities, develop and execute plans within allocated budget. Ensure expenses remain with budgetary guidelines 13. Gather market intelligence with respect to services offered and their pricing by competitor hospitals and apprise the management of the same in a timely manner. Propose appropriate corrective action as necessary 14. Design and implement a sales training curriculum to support the strategy, including new hire training, product and disease state information, selling skills and other skill development programs, and compliance training related to promotional practices 15. Lead the Marketing efforts to Doctors (Doctor Marketing). Guide and direct team members on the right process to be followed for creating a doctors referral base. Define focus areas and ways to ensure greater conversation of doctors and enhanced referrals to Raigarh Unit 16. Conceptualize and implement various direct sales initiatives to reach customers directly 17. Take active interest in the recruitment, performance management and training & development of all the team members. Appraise employee performance and facilitate team engagement activities 18. Periodically analysing MIS reports to draw inferences, trends and inputs to be used for marketing 19. Analyse advertising and marketing spends to ensure marketing budgets are utilized effectively 20. Any other task assigned by the HOD and the management