Customer Retention Marketing Executive

Company Description

The House of Rare designs, manufactures, and retails men's and women's apparel under the brands Rare Rabbit and Rareism. With a workforce of around 1000 direct employees, 1 production plant, and 80+ stores across India, we create a diverse range of fashion products. We innovate fashion solutions for those who seek to stay ahead of the curve and celebrate the uniqueness of every wearer. Our team embodies passion, hard work, and creativity, turning every career step into an adventurous experience filled with challenges, ambition, and excitement.

Key Responsibilities:

Lifecycle Campaign Management

Design, execute, and optimize multi-touch CRM journeys across email, push, SMS,Whatsapp,RCS

and in-app channels

Launch automated and trigger-based campaigns for onboarding, activation, cross-sell, win-back,

and retention

Collect & collate data from multiple sources of the campaigns.

Personalization & Segmentation

Personalize messaging and offers to improve open rates, CTRs, conversions, and customer

happiness

Continuously test copy, visuals, CTAs, subject lines, and send times.

Data & Optimization

Monitor CRM KPIs: open rates, CTR, conversions, churn rate, repeat purchase rate, and uninstalls

Work closely with BI to build dashboards and analyze campaign performance

Run A/B and multivariate tests, derive insights, and scale successful strategies

Track cohort behavior and execute interventions to reduce churn

Tooling & Automation

Manage and optimize CRM tooling stack (e.g., MoEngage, CleverTap, or similar)

Create and manage campaign flows, templates, dynamic content modules, and automations

Ensure clean data integration and tracking across product, analytics, and CRM tools

Cross-Functional Collaboration

Work closely with,Product, Performance, Brand, and CX teams to align CRM with business goals

Partner with creative teams to develop high-performing visual and copy assets

Collaborate with local market leads to adapt communication strategies per region

Requirements:

12 years of hands-on experience in CRM, retention marketing, or lifecycle automation

Strong understanding of customer journey mapping and lifecycle marketing best practices

Experience with CRM platforms like MoEngage, CleverTap, Webengage, etc.

Data-driven mindset with strong comfort in performance tracking, A/B testing, and reporting

Proficiency in segmentation, personalization, and multichannel communication

Excellent communication and collaboration skills

Bachelor's degree in Marketing, Business, Communications, or related field

Preferred Experience:

Prior experience in ecommerce

Exposure to global/multi-region CRM campaigns

Customer-centric thinking and empathy for user behavior

Strong project management and prioritization abilities

Creative mindset with a drive to test and optimize everything

• Passion for building journeys that feel personal and deliver measurable business impact