Customer Relationship Manager // D2C Platforms

Designation: Customer Relationship Manager

Location: Lower Parel west

Experience: 1-3 as Manager

Interested Candidates can send their resumes athr@clayco.in

About the Role

dynamic and experienced CRM Strategist

Platform and Domain Champion

Key Responsibilities

1. CRM Platform & Domain Expertise

• Act as the subject matter expert for CRM and automation platforms, ensuring best-in-class execution for D2C growth.
• Stay abreast of

  platform capabilities, innovations, and industry trends

  to continuously improve campaign strategy and automation logic.
• Support internal teams (Campaign Managers / Executives) and collaborate cross-functionally to implement lifecycle marketing programs.

2. D2C CRM Strategy & Execution

• Develop

  customer lifecycle and retention strategies

  that increase repeat purchase rates and customer LTV.
• Plan and execute

  personalized, automated campaigns

  (email, SMS, WhatsApp, etc.) tailored to the D2C audience.
• Leverage segmentation and data analytics to improve customer engagement, conversion, and retention metrics.
• Optimize performance through A/B testing, journey optimization, and funnel analysis.

3. Revenue Retention & Client / Business Success

• Build long-term CRM frameworks that ensure consistent

  customer engagement and revenue growth

  .
• Translate business objectives into actionable CRM initiatives that drive measurable outcomes.
• Partner with performance, brand, and product teams to ensure CRM strategies align with larger business goals.

4. Operational Excellence & Collaboration

• Work closely with Campaign Managers and Data teams to ensure seamless, error-free campaign execution within defined SLAs.
• Collaborate with cross-channel teams to deliver integrated marketing strategies and improved ROI.
• Establish efficient CRM processes, automation workflows, and documentation to support scalability.

Skills & Qualifications

• Minimum

  4+ years of experience

  in

  CRM / Marketing Automation

  for a

  D2C or eCommerce platform

  .
• Hands-on expertise in one or more CRM/Marketing Automation tools GA4
• Strong understanding of

  customer lifecycle marketing

  , retention strategies, and segmentation.
• Proficiency in analytics tools to evaluate campaign performance and ROI.
• Strategic thinker with the ability to translate business needs into measurable CRM actions.
• Excellent communication and presentation skills with cross-functional leadership ability.