Customer Communications Resource

2 - 7 years

7 - 10 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

CUSTOMER COMMUNICATIONS RESOURCE

  • Create and implement growth campaigns using Customer Engagement Platform for channels like email, SMS, Mobile push notification, in-apps etc.
  • Assess and evaluate campaign performance and report insights periodically.
  • Create and schedule promotional in-app banners and offers in CRM tools across functions.
  • Work closely with the creative and design team to get the creative assets as per business requirement.
  • Ability to analyse, understand and identify insights from data by using MS Excel.
  • Maintain and analyse internal business trackers in Excel for periodic evaluation.
  • Additional cross functional ownership on CRM tools for discount creation, complaints tracking and gamification modules.

Primary Skills

  • Mandatory Knowledge and work experience of customer relationship management and communication systems like: MoEngage, CleverTap etc
  • Knowledge of building, scheduling and evaluating performance of Push Notification, In App Banners, Whatsapp campaigns for the customers.
  • Proficiency in using MS Excel for analysing data, building pivots, funnels.
  • Ability to execute online communications (push notifications, InApp Banners, Whatsapp) campaign responsibilities with a detailed understanding of business requirements, objectives, and priorities.
  • Ability to work in a cross functional environment.
  • Demonstrated success in executing compelling communications programs.
  • Capability to understand, learn and use CRM tools which will be taught during onboarding KT sessions.
  • Good verbal and written communication skills.
  • Experienced with Microsoft Office products
  • HTML knowledge is a plus

Education

  • UG: Any Graduate
  • PG: Post Graduation Not Required
  • Key Skills: 2+ years experience in Customer Engagement Platform

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