Crm Specialist

2 - 4 years

7 - 12 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title: CRM Specialist

Location: Hyderabad

Experience: 2 - 4 Years

CTC: Up to 12 LPA

Employment Type: Full-Time

Role & Responsibilities:

  • Design and implement user journeys for financial products, ensuring seamless onboarding, engagement, and retention.
  • Drive awareness of product features through CRM campaigns and targeted communication.
  • Track, measure, and analyze engagement and conversion metrics to optimize CRM performance.
  • Continuously refine user journeys based on data-driven insights and A/B testing.
  • Collaborate with cross-functional teams to align CRM strategies with business goals.

Skills & Qualifications:

  • 1-2 years of experience working with CRM tools like CleverTap and MoEngage.
  • Proficiency in Excel for data analysis and reporting.
  • Strong analytical mindset with the ability to interpret data and optimize campaigns.
  • Problem-solving skills with a keen eye for identifying gaps and improvement areas.
  • Experience in financial products or fintech is a plus.

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