CRM Executive

Key Responsibilities

• Plan and execute email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.
• Leverage data and analytics to understand user behavior and transaction/search patterns
• Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPIs.
• Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech and Ops teams
• Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle.
• Lead loyalty efforts - understanding and mapping user behavior (immersions, profiling) piloting and experimenting with the construct and final rollout.
• Drive and monitor A/B tests and data-driven experiments.
• Responsible for quality assurance of all CRM campaigns.
• Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
• Learn everything you can about our customers through data and use it to drive your CRM Campaigns
• Youre passionate about your customers and always bring questions back to what will serve them best.

Qualifications and Experience

• Bachelor's degree or equivalent practical experience
• Have 1-3 years of experience, ideally working on Consumer-Facing, Large-Scale products.
• Previous work experience with e-commerce/startup/early-stage companies
• Must have knowledge of Google Analytics, Clevertap, Excel
• Experience in campaign planning, execution and measurement process
• Must be comfortable in handling large volumes of data
• Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment
• You enjoy working in teams and are an excellent team player with good written and verbal communication skills