Creative Writer

Employer:

Established in 2022, this brand represents a heartfelt venture grounded in the ethos of “growing Bharat organically.” It’s driven by a mission to bring authentic, organically grown products rooted in India’s rich cultural heritage to modern consumers.

The range includes organic flours, grains, millets, pulses, wood-pressed oils, ghee, honey, and curated gift hampers. Each offering is crafted with care from farm to table, emphasizing purity, tradition, and ethical sourcing.

The brand operates with a strong commitment to sustainability and community impact. It promotes eco-friendly practices, rigorous quality standards, and supports local farmers and artisans through mindful harvesting and production methods.

In a key strategic move, it partnered with a digital marketing agency to enhance its online presence through creative content and influencer collaborations an indicator of its ambition to scale influence while retaining cultural authenticity.

Role Overview:

As a Content Writer, you will be responsible for crafting high-quality, original content for our website, blogs, product pages, emailers, and social media channels. Your words will help convey our brand ethos, educate consumers, and drive engagement across digital touchpoints.

Key Responsibilities:

1 Write clear, engaging, and SEO-friendly content for:

o Website & product descriptions

o Blogs & articles on wellness, Ayurveda, organic lifestyle

o Email campaigns and newsletters

o Social media posts, captions, and ad copies

o Packaging and brand communication

2 Research industry trends, consumer behaviuor, and competitors to create relevant content.

3 Collaborate with marketing, design, and product teams to ensure brand-aligned messaging.

4 Maintain consistency in tone, style, and brand voice across platforms.

5 Edit, proofread, and optimize content for readability and SEO performance.

6 Meet deadlines and manage multiple content assignments efficiently.

Requirements:

• 2–5 years of experience in content writing, preferably in wellness, organic, FMCG, or D2C brands.

• Strong command of English with excellent grammar and vocabulary.

• Understanding of content marketing, storytelling, and audience psychology.

• Familiarity with SEO basics, keyword research, and digital writing tools.

• Creative thinking and a keen eye for detail.

• Ability to adapt tone and style for different formats (formal, conversational, informative).