Creative Strategist

Role Overview: As a Creative Thinker in this role, you will be responsible for identifying key consumer insights, analyzing research, and developing overall communication and design routes for clients. You will collaborate with various teams to plan and execute ideas and campaigns, bringing creativity and design thinking abilities to inspire thought leadership and create intelligent marketing campaigns. Utilizing research and data, you will come up with creative solutions and innovations for clients, prepare pitch and concept presentations, ideate, plan, and execute collaterals, and work with the design team to create visual mood boards. Additionally, you will be a key point of contact for the internal research team, test solutions, track performance, identify insights, and develop creative reports with actionable insights. Key Responsibilities: - Identify key consumer insights and analyze research to develop communication and design routes - Collaborate with teams to plan and execute ideas and campaigns - Bring creativity and design thinking abilities to inspire thought leadership - Utilize research and data for creative solutions and innovations - Prepare pitch and concept presentations - Ideate, plan, and execute collaterals - Work with the design team to create visual mood boards - Act as a key point of contact for the internal research team - Test solutions, track performance, and analyze insights - Develop creative reports with actionable insights Qualifications Required: - Bachelor's degree in design/creative/communication/visual communication required; master's degree in Visual Communications/Media preferred - Working knowledge of Photoshop, Illustrator, visual moodboarding, Powerpoint/Keynote - Professional portfolio demonstrating visual and conceptualizing experience About the Company: Social Beat has been recognized with numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, and Advertising Club of Bangalore. It has also been adjudged amongst the Fastest Growing Agency by Agency Reporter.,