Creative Strategist

Job Title: Creative Strategist

About the Role

We are looking for a Creative Content Strategist who can blend the art of storytelling with strategic thinking to craft impactful brand communication. This role goes beyond writing—you will be closely involved in developing the creative direction for campaigns, shaping mood boards, conceptualizing hoarding one-liners, and ensuring that every piece of content ties back to a larger brand narrative. The ideal candidate should have experience in a digital marketing agency environment and a keen eye for both big-picture campaign strategy and detailed content execution.

Key Responsibilities

Conceptualize creative strategies for brand campaigns, including mood boards, key visuals, and one-liners.

Develop campaign ideas and content directions across digital platforms and mainline advertising.

Write clear, persuasive, and brand-focused content for:

Campaign one-liners, hoardings, banners, and print materials

Video scripts, ad campaigns, and promotional shoots

Pitch decks, brand presentations, and creative proposals

Social media, websites, blogs, and email campaigns

Collaborate with designers, art directors, and marketing strategists to bring creative concepts to life.

Research market trends, competitor communication, and audience insights to drive innovative campaign ideas.

Edit and refine content to ensure alignment with brand voice, creative strategy, and campaign objectives.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or a related field.

2+ years of experience in content and creative strategy within a digital marketing or advertising agency.

Strong portfolio showcasing conceptual thinking (campaign one-liners, hoarding copy, mood boards, brand campaigns).

Excellent writing and storytelling skills across formats.

Strong understanding of branding, creative direction, and content trends.

Ability to work across multiple campaigns, manage deadlines, and think both creatively and strategically.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Experience:

• Creative Ideation: 1 year (Preferred)
• Content Writing: 1 year (Preferred)
• Scripting: 1 year (Preferred)

Work Location: In person