Creative Strategist

Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.

Key Responsibilities

● Strategic Planning

○ Develop creative strategies aligned with business objectives and target audience insights

○ Create creative briefs that translate business goals into actionable creative direction

○ Map customer journey touchpoints and optimize creative messaging for each stage

○ Analyze competitor creative strategies and identify market opportunities

● Content Strategy & Planning

○ Develop content calendars and creative asset roadmaps

○ Plan creative testing frameworks for continuous optimization

○ Create platform-specific content strategies (social, marketplaces, paid ads)

○ Establish content pillars and messaging hierarchies for brand consistency

● Research & Insights

Conduct consumer research and trend analysis to inform creative direction

○ Analyze creative performance data to optimize future campaigns

○ Monitor marketplace trends and platform algorithm changes

○ Develop customer personas and behavioral insights for creative targeting

● Cross-functional Collaboration

○ Work closely with performance marketing team to align creative with campaign objectives

○ Collaborate with tech team on user experience and conversion optimization

○ Support retention team with creative assets for email and WhatsApp campaigns

○ Partner with data analyst to measure and improve creative effectiveness

Key Performance Indicators

● Creative strategy impact on campaign performance

● Testing framework effectiveness and optimization results

● Strategic brief quality and creative team satisfaction

● Client strategy presentation success rates

● Creative asset performance across platforms

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person