Creative Strategist

Role Overview: As a Creative Strategist at Expertia AI in New Delhi, you will be a key member of the team responsible for crafting compelling narratives and creative pitches to enhance the brand's impact and visibility in the HR Tech industry. This mid-level role is full-time and ideal for candidates with up to 3 years of experience. Key Responsibilities: - Develop and execute creative strategies to drive brand awareness and engage target audiences. - Create visually dynamic pitches to effectively communicate the value propositions of Expertia AI. - Collaborate with cross-functional teams to ensure cohesive brand messaging. - Conduct market research to identify trends and opportunities for creative storytelling and branding. - Lead the creation and implementation of content strategies aligned with business objectives. - Contribute to brand positioning efforts by developing strategies that differentiate offerings in the HR Tech market. - Utilize persona development techniques to tailor strategies for specific customer segments. - Present creative concepts and strategies to stakeholders, incorporating feedback to refine and improve initiatives. Qualifications Required: - Proven expertise in pitch development to effectively communicate brand messages and value propositions. - Strong visual storytelling skills for creating engaging visual content. - Ability to devise content strategy aligning with business goals and audience needs. - Experience in brand positioning to enhance brand identity and market presence. - Proficient in cross-functional collaboration with diverse teams and stakeholders. - Competence in persona development to tailor strategies resonating with target audiences. - Keen understanding of market trends and the HR Tech landscape to inform creative strategies. - Excellent communication and presentation skills for articulating creative concepts and strategies effectively.,