Creative Strategist

Job Title: Creative Strategist Influencer Marketing (24 Years Experience)

Key Responsibilities:

• Develop creative strategies and campaign concepts tailored for influencer marketing across Instagram, YouTube, and other social platforms.
• Identify the right influencers for brand campaigns and align content ideas with brand objectives.
• Work closely with the sales, account management, and production teams to ideate innovative content formats and collaboration ideas.
• Analyze market trends, platform updates, and competitor activities to propose fresh creative ideas.
• Create campaign briefs, storyboards, and content guidelines for influencers.
• Monitor content quality, brand tonality, and deliverables to ensure creative consistency.
• Evaluate campaign performance and derive insights to improve future creative strategies.
• Stay updated with pop culture, social media trends, and influencer categories.

Required Skills & Experience:

• 24 years of experience in influencer marketing, creative strategy, or digital content creation.
• Strong understanding of social media platforms, creator economy, and digital storytelling.
• Ability to think out-of-the-box and bring fresh, platform-native ideas.
• Excellent communication, presentation, and collaboration skills.
• Ability to multitask, manage timelines, and work in a fast-paced environment.