Creative Strategist – Performance Marketing (D2C Fashion & Lifestyle)

Job Title:

Location: Noida

Experience Required: 6 months – 1 year

Employment Type: Full-Time

To Apply, fill out the form attached below

About Us

Digi Sidekick is a performance-driven digital marketing agency empowering fashion and lifestyle brands to scale in India’s thriving D2C space. We believe in building a creative ecosystem where learning, growth, and impact go hand in hand.

Role Overview

We’re looking for a Creative Strategist who understands both the art and science of fashion marketing. This role is perfect for someone who loves decoding consumer behavior, spotting trends, and turning insights into compelling creative ads—from Reels to statics—that not only look good but drive results.

Key Responsibilities

🔍 Fashion & Lifestyle Market Research

Stay updated with the latest industry movements, trends, and digital-first campaign styles.

Regularly monitor competitor activity and global brand campaigns for inspiration and strategic insight.

🧠 Consumer Psychology & Brand Understanding

Analyze target audiences to shape content that resonates emotionally and culturally.

Deep dive into each brand's tone, values, and voice to ensure content consistency.

✍️ Creative Writing & Concepting

Ideate campaign concepts weekly that balance creativity with performance.

Maintain a content bank of hooks tailored for Reels, ads, and platform-native formats.

🎯 Ad Ideation – Reels & Statics

Collaborate with the team to script and storyboard short-form video content.

Brainstorm high-impact static creatives with clear visual and messaging direction for Meta ads.

📊 Performance & Collaboration

Assist in analyzing campaign performance (engagement, CTR, VTR) to extract learnings.

Work closely with designers and content leads in strategy sessions and creative reviews.

Must-Haves:

Strong interest in the fashion/lifestyle D2C space

Understanding of consumer psychology and buying behavior triggers

Ability to write clearly and creatively in short formats

Familiarity with Instagram, Meta Ads creatives, and Canva

Bonus Points:

Background in marketing, communications, or design

Comfort interpreting social metrics to inform content strategies

Why Join Us?

Work with India’s most exciting fashion & lifestyle D2C brands

Learn how to connect data with creativity in a performance-first ecosystem

Gain exposure to real-time campaigns and mentorship from industry experts

Apply Here:

👉https://forms.gle/yDpdL5AmsLQSNuZy6